VidiVici South Korea

gpstudio were appointed by beauty brand VIDIVICI to create a blueprint design as part of an international re-launch for the Korean brand, repositioning it to sit alongside other luxury brands to build its presence internationally.

The over-arching brand proposition for VIDIVICI ‘The Art of Beauty’ was inspired by the cutting edge product and innovative packaging. The ‘Yin and Yang’ design for the concessions came from the concept of the inner and outer beauty of every woman dividing the experience into perfect symmetry.

The lightness of the mirrored champagne represents the skincare versus the striking black for the make up. The halo lighting around the mirrors and the champagne brand pattern were created as unique pieces of interior brand architecture.