The Whisky Shop, continuing the development of the brand in the heart of Edinburgh.

The new flagship store design breaks new ground in luxury whisky retail and is a perfectly formed addition that sits alongside their flagship stores in Paris, London, and Manchester.

Our vision was to create a more immersive and sensory experience, curated by The Whisky Shop, hosting and showcasing an array of luxury brand activations and storytelling. The result is an intimate yet social space where guests are invited in to explore, engage and discover.

The Whisky Shop is the UK’s largest specialist luxury whisky retailer with an national estate of 20 stores. The new experience is in Edinburgh’s Multrees Walk, beside the St James Quarter.

John Beard of The Whisky Shop says: “We deliberately set the bar high for gpstudio and I can say that they have delivered again. With so many whisky outlets in Edinburgh this one, situated in the the City’s luxury quarter, had to stand out. We wanted a whisky shop like no other and this is exactly what we got. We are delighted.”