Shinsegae, Centum South Korea
GLOBAL DESIGN ON AN IMMENSE SCALE
A design partnership (21 projects and counting!) across fashion, food and every conceivable department and product: a global outlook at sumptuous and sublime scale.
Our concept for Contemporary Womenswear across one floor (11,000 sqm) is situated on the 3F Centum Department Store in Busan.
Tasked to connect the West and East wings, our “Fashion Runway” concept created a free flowing organic circulation with a strong visual identity. The West wing blended a dynamic and energetic architecture with rich natural tones and textures. Whilst the East wing embodied a more neutral palette, with strong seductive forms.
Our vision for Shinseage created a memorable experience for the consumer and an iconic space for both International and local brands.