gpstudio were approached by Giulio Cinque, the owner and founder of Giulio, in partnership with the JD Group to re-imagine the store of the future.

Our original idea for Giulio was driven by the concept of a space not a store- an ever-evolving platform of curated ideas, blurring the boundaries between fashion, art and digital media within an existing 1062 sqm site in the heart of Kingston upon Thames.

Attention to detail was crucial as well as authenticity in materials and simplicity in form. The result is an agile social space presenting curated collections, pop up installations, host exclusive brand collaborations, a gallery space where informed sales associates engage visitors with, story-telling, sharing brand visions, providing the ultimate selling ceremony.