gpstudio are proud to have collaborated with Marie Claire and Ocado to create the Fabled flagship store and the launch of the highly anticipated beauty brand, on London’s Tottenham Court Road.

The Fabled brand breaks the mould on traditional beauty offers and creates an exciting new retail platform for the world’s most premium beauty and skincare brands.

gpstudio’s conceptual idea for the two-level flagship beauty store was to create an immersive and playful storytelling journey for the consumer.