Introducing a brand-new whisky brand to capture new imaginations. Fable Whisky, an independent Single Cask whisky bottler founded on art and storytelling.

Our client’s whiskies are limited edition releases from selected distilleries and hand-picked casks from Scotland’s acclaimed yet not commonly known distilleries. Therefore, we needed to create a brand that could adapt and change over time as new products were released.

‘Fable’ was born, a brand founded on storytelling and craft which will constantly deliver tales of mystery and imagination. The very first Fable releases are to be known as ‘Volume One’. The unknown Scottish myth ‘The Ghost of Clanyard Bay’ was reimagined and retold as an illustrated animation by Hugo Cuellar and narrated by Jeff Rawle to bring it to life.

The myth was broken into chapters in which each chapter was based around a character and scene, each illustration is linked to a bottle release featuring the unique distilleries where the casks were hand-picked. Each design is crafted to the character snd scene of the story and offers a unique shaped label, all the labels including the title fonts were handwritten to reflect the storytelling aspect of the brand.

The bottles were waxed sealed with the myth title and wrapped in paper with the full story provided on the inside on the wrap. In the story each character and scene was highlighted to show the full range of the collection.

The collection is being released over a period of time but when they’re gone, they’re gone, ‘til the next Fable is told.

We also worked with a Ceramicist to create bespoke whisky cups and a water jugs made from black porcelain that was influenced by the black rock of Clanyard Bay. The ceramics were handmade exclusively for Fable whisky and will be sold alongside the whisky product.

gpstudio have also worked on the bottle wrap, box, neck tags, story insert, social media, website, limited edition prints, gift packaging, sampling packaging and apparel all to be launched this year.