Avanti Kingdom of Saudi Arabia

The creation of a new brand identity for Avanti, a high fashion multi-brand in the Kingdom of Saudi Arabia. The new identity was to reflect the brands’ ethos as the ultimate fashion and lifestyle destination in Saudi, housing some of the most coveted Designer brands from around the globe. We created a confident and modern crafted identity portraying exclusivity, luxury and personalised service.

The identity was then taken across key graphic collateral, including look-book, packaging and in-store communications.