Boodles

Creating lasting memories and legacies.

Capturing the exemplary British craftsmanship that lies at the heart of the Boodles story since 1798.

With the narrative of a ‘family home’ at its heart, gpstudio have worked with Boodles on new store designs, refurbishments and space maximisation across their portfolio, creating environments that reflect the character, heritage and distinctive identity of the family-owned jeweller.

Through a deep understanding of Boodles’ product, the art of selling jewellery and the aspirations of its clientele, gpstudio have reimagined the customer journey, translating the brand’s DNA into immersive, story-led interiors. The recently unveiled Boodles Townhouse on Old Bond Street brings this vision to life on an entirely new scale. Every detail, from the selection of materials and bespoke artworks to the architectural references woven throughout the space, has been thoughtfully considered to tell a story – celebrating Boodles’ collections, British craftsmanship and rich heritage. Balancing the formality of luxury retail with the warmth and intimacy of a private home, the Townhouse offers an inviting world in which to discover, experience and connect with the brand. Beyond showcasing exceptional jewellery, it creates moments of dwell, discovery and delight through its layered interiors, intimate consultation spaces, cocktail bar and secret garden.

Alongside their boutique portfolio, gpstudio have also undertaken office designs, prop displays, furniture consultancy, travel showcases for Eventing, and more recently full packaging redesign – extending their approach to storytelling and brand experience across a diverse range of environments.