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Shinsegae Department Store

Shinsegae Department Store

Global design on an immense local scale.

A design partnership (21 projects and counting) across fashion to food, and every conceivable department and product; a global outlook at sumptuous and sublime scale.

Our concept for Contemporary Womenswear across one floor (11,000 sqm) is situated on the 3F Centum Department Store in Busan.

Tasked to connect the West and East wings, our “Fashion Runway” concept created a free flowing organic circulation with a strong visual identity. The West wing blended a dynamic and energetic architecture with rich natural tones and textures. Whilst the East wing embodied a more neutral palette, with strong seductive forms.

Our vision for Shinseage created a memorable experience for the consumer and an iconic space for both International and local brands.

Client

Shinsegae

Design scope

Vision
Space planning
Conceptual design
Technical design

Location

Seoul, South Korea
Busan, South Korea
Gyeonggi, South Korea
Hanam, South Korea
Daegu, South Korea

To find out more: contact us