Hong Kong International Airport
gpstudio and Shilla Duty Free, win the Beauty and Accessories tender at Hong Kong Airport against international competition.
In collaboration with Designhouse in London and The Shilla Travel Retail team in Singapore, our “Beauty and You” concept won the tender against “a star-studded field comprising many of the most powerful players” as quoted in The Moodie Davitt Report. Our concept brought a wide spectrum of beauty products and fashion accessories and added a dedicated zone for male-specific products, as well as a “New Generation” zone providing a platform for emerging Korean and Japanese brands.
Taking our inspiration from the city of Hong Kong where the experience of natural tranquil space is juxtaposed against a high-tech urban environment, combined with the emerging trend of omni-retailing, our concept is to bring in new ideas to deepen customer engagement through digital and physical initiatives.
At the heart of our concept is a curated zone that brings together products to create a full lifestyle offer including virtual reality shopping and testing bars to set a new benchmark in duty-free retail through an exciting and engaging customer journey.