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Fabled Flagship Store | London

Fabled Flagship Store | London

gpstudio are proud to have collaborated with Marie Claire and Ocado to create the Fabled flagship store and the launch of the highly anticipated beauty brand, on London’s Tottenham Court Road.

The Fabled brand breaks the mould on traditional beauty offers and creates an exciting new retail platform for the world’s most premium beauty and skincare brands.

gpstudio’s conceptual idea for the two-level flagship beauty store was to create a storytelling journey for the consumer.

Throughout the store, digital screens allow the customer to explore skin type, product ranges and shop the latest beauty looks. Digital elements also continually link the 3D space to Fabled’s online store through interactive editorial content.

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