VDVC South Korea
Following the success of the Vidi Vici brand concept, gpstudio were asked to create a new beauty brand concept, VDVC, to target a younger market audience within the MY Boon store in Seoul, South Korea.
Our concept was expressed through the juxtaposition of four elements, raw, polished, colour and form which came together to form a stripped back aesthetic for a millennial consumer.
Digital imagery and a special lipstick bar displaying 60 shades of lipstick are suspended in “reflective waves” from a vibrant red metallic framework that creates the brand architecture.
Central to the concept is a consultation bar where the consumer can test and try products and be inspired by new looks.
The brand logo itself is picked out in electric red LED, perfect for those instagramable moments.