VASHI Selfridges

VASHI presents an alternative to traditional jewellery boutiques, now available at all Selfridges’ locations in the UK with customers being welcomed in Selfridges London, Manchester, Trafford and Birmingham.

Designed to allow customers a full immersion in the creation process of a customised or bespoke piece of diamond jewellery. The jewellery is transparently showcased, encouraging customers to engage with the product. The space also has resident craftsmen, known as Alchemists who are positioned centrally at the diamond bar. This serves as a focal point where customers are encouraged to explore design ideas, handpick loose diamonds as they create their perfect piece working alongside the Alchemists at their workbench.