The Whisky Shop Paris
The Whisky Shop Paris evolved from our concept for the London Flagpship of ‘Show me’, ‘Tell me’ and ‘Sell me’. The idea was to appeal to a novice whisky drinker as well as a connoisseur, therefore not alienating anyone.
We stripped back the interior architecture and highlighted the traditional features of the historical building and restored it to its former glory. The modern tasting space The Angel Room is inspired by the ‘angel’s share’ of whisky which evaporates during the distilling process.
The upstairs space is a Johnnie Walker salon privé which encourages the customer to take time to dwell and explore the Diageo brands.