With the aim of appealing to an international discerning investor audience, gpstudio created the identity for this luxury residential and lifestyle development in Dubai. The logo is based on a native flower of Dubai and hand-drawn, juxtaposed with a monotype modern typeface. Then generating designs and undertaking the production management of a suite of material for residential development marketing events in Dubai and other cities, buying off plan packs, individual property particulars across all property sizes, and communications during the purchase transaction process.