A brand positioning and identity big enough to hold all the reasons why local produce is so fantastic; why we all ‘love local’, from shoppers to producers to the wider community. At the same time, this brand Identity places focus on a clear consumer benefit: exceptional quality and flavour.

Playing on feelings of nostalgia, and infers care and hands-on, traditional ways of doing things. This is useful, distinguishing local produce from more ‘mass’ market products.