Johnnie Walker Paris

As part of the design of The Whisky Shop in Paris, a 1st-floor space was dedicated to the Diageo ‘Johnnie Walker’ brand – incorporating story-telling, product presentation, and a tasting lounge.

Taking the Diageo brief and references from their Johnnie Walker ‘houses’ in the likes of Seoul and Shanghai, this was to be a fully immersive brand experience but on a smaller commercial scale – a salon privé was therefore created, showcasing the product range, story-telling woven throughout, and a dedicated lounge and tasting experience.