HAIG Club Launch

We creatively supported The Whisky Shop to secure their partnership with Diageo for the launch of the Haig Club, reinventing a single grain whisky that Diageo, together with David Beckham and Simon Fuller, brought back into the spotlight.

We designed and orchestrated the launch campaign throughout The Whisky Shop store portfolio, along with a pop-up store for Haig/TWS in Westfield, London.