As the world moves more and more towards online sales, brand engagement is being lost. Everyone talks about how the high street and retail are dying – however, that’s not the case for brands that stay relevant and put the consumer experience front and centre.
As consumers seek out an interactive experience, speed of purchase and the freshest ideas, retailers still seem to be missing a trick! Understanding what your customers want is key. It’s all about being different, looking different, having the confidence to embrace change, and moving with the times as a way to stay relevant and attract consumers.
With online shopping comes baggage. While the ease of clicking your finger means your item arrives the next day to a location of your choice and with more packaging that hits the recycling bin, what you often don’t realise is that you have been added to a mailing list that will continue to bombard you with offers that aren’t relevant to your purchase.
As we are living in an ever-changing society, consumers are used to everything being immediate, but it’s the long-lasting memories and experiences that stay with us forever – it’s not seasonal or trendy but it’s engaging, thoughtful and inspirational. Doesn’t it make sense to design a space that is engaging, and creates an experience that encourages consumers to browse for longer, and return again and again? We need to believe in our brand and build trust with our consumer.
We think full scale! Finding out what makes your customers come back for more, and why they engage with your brand is essential. Finding brand ambassadors that have real life shareable experiences related to the brand, resonate stronger than those who are simply paid to promote the brand. The future is about building trust, and creating personal experiences that money can’t buy. Shareable moments come from unforgettable experiences.