Shinsegae Foodhall South Korea

Working with our client in South Korea, we launched a “Four Districts Foodhall” within the Shinsagae Department store in Gyneoggi.

Our concept is based around four international food districts bringing together Sweets, Bakery, Food and Deli, giving them a sense of place and distinct identity.

Our idea was to create a stripped back architectural feel with a simple palette of materials to reflect an urban architecture, whilst the main thoroughfare was inspired by the great food halls of Southern Europe.