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Selfridges Swimwear | London

Selfridges Swimwear | London

Our retail concept for Selfridges swimwear department epitomises the spirit and duality of Hippie Chic meets Glam Tropez, making use of materials and fabrics, which convey a sense of beach life as well as interesting juxtaposition.

The idea of contrast also guided the choice of materials, where raw, outdoor finishes have been offset with luxurious details.