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gpstudio is very excited to have recently designed the first MADE.COM retail showroom in Paris.

The idea behind the new two story showroom was to bring MADE.COM’s online experience to life by creating an environment that customers can learn, see and explore what is on offer. Customers can work their way through a series of experiential spaces within a digitally connected store.

Large-scale projections within the showroom give the customer the opportunity to explore the product, discover content and find out information.

Through the innovative use of smart tags, NFC and beacon proximity sensors the customer can explore MADE.COM’s entire catalogue connecting the physical and digital.