APPROACH / DIGITAL
We tell continuous brand stories through the creation of film and interactive media for use in-store and online. Digital is at the heart of the shopping experience and is at the heart of our approach to retail design.
The digital strategy enables us to create a plan which benefits both you, the retailer and your customer. Whether it is a brand app, a social media wall, projections, video content, data capture, augmented or virtual reality we will develop a plan specifically for you.
Content planning is key as it is essential to keep technology updated with new, dynamic content, campaigns and messaging. We work with you to create a content plan which bridges all digital media (in-store screens, web and social). We continuously tell your brand story and communicate your brand messages, keeping your customers constantly engaged.
FILM + ANIMATION
Film and animation on screens in store is the fastest way to capture your customer’s attention. Digital content has been proven to create 600% more customer engagement than printed materials, and is the most direct way to tell that brand story or showcase the latest campaign.
The UX (user experience) and UI (user information) design are an essential part of the digital offer. Stage one of any digital project is to design the user experience, providing requirements documentation, wireframes and a sitemap. Stage two is to design the user information and make sure the designed elements are beautifully on brand with the right tone of voice.
We work with the latest technologies and technical partners to create the ultimate brand experience. Virtual Reality allows us to take people to places they can’t normally reach, to meet people they can’t normally meet. Augmented reality and projections create those magical experiences within the store and NFC technology allows the customer to learn and experience products. We also use virtual reality to showcase 360˚ experiences of our interior retail design projects.